Most photographers have their names as their business name. Makes a lot of sense--no one else is you, and photography is usually a one-man-band. Plus coming up with a phrase or word to sum up your creative endeavors is incredibly challenging. Oh Hello Baby was the product of the fearful and hormonal days when I first learned that I was pregnant--at age 20 and a junior in college four hours from home. I started the blog to journal for therapeutic reasons and to perhaps be able to show the little man what the early days of his life were like through his mother's eyes. The name, to me, conveys the surprise and excitement of something new and growing. It stays.
But what about the other aspects of my bland and lacking personality should shine through into an identity? What aesthetic obsessions of mine should I incorporate into a business brand? At this point it's just ironic that I majored in something centered on brand development and maintenance.
I've been working with a technique that usually helps me focus: keyword mood boards. A mood board is how the little man's name was fleshed out. On a turquoise sheet of heavyweight paper I jotted down several (40?) boys' names that appealed to me along with qualities that I envisioned my grown-up fetus having. Examples on that "board" were Finn, independent, Bryson, hip, Parker, earthy, etc. etc. all scattered about to fill the page. Gradually I combined and eliminated items to create the combination that I couldn't let go: voila Hudson Sage.
But names are easy.
What design elements do I put on CD labels, envelopes, business cards, blog headers, stickers, letterhead, and more? And even more grating on me is my photography style itself. Each established photographer has editing techniques and principles that guide them and attract like-minded clients. Some photographers rely heavily on black and white. Others use inspired pops of color and urban settings for modern drama. Some specialize in dreamy, floral children's themes; others, rustic grunge. You get the idea. Right now, it feels like the images I churn out are all over the place. I have honed down favorite Photoshop actions, and that helps.
It might help if I had object-obsessions, such as an owl infatuation or an affinity for dress forms, but nothing is jumping out at me. I have collected vintage Pyrex. Those designs aren't cool for the taking. Several decor themes are trendy, which I want to avoid to a degree. Think chandeliers, faux bois, damask, aforementioned owls, birdcages, ornate scrollwork, trees and leaves, dandelions... There is something: past the awful mess that is my discombobulated cottage is a design scheme based mostly on black + white and turquoise + lime. Aaaalso yellow and natural fibers such as burlap and kraft paper. Thus far, my packaging has been kraft and black + white. Solid, but ho-hum. de dum.
I believe it's time to get cracking on my keyword mood board for { oh HELLO baby } photography . This is where you come in to play: feel free to comment with words that either you desire in photography, that you think exemplify a style that I embody or should follow, or something that could work for me. Also don't hesitate to help me hone and eliminate. I'll start:
natural
authentic
retro
modern
rural
fresh
simple
homemade
old-time-country-music
pioneer
handwritten
typewriter
herbal
Scandinavian
hygge (you might have to look that one up)
bright
hazy
hippie
organic
small
{ nowitsyourturn.doit }





